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in academia


Agrawal, A. and Paulus, J. (2022) ‘Internal Brand Management to Build Stronger Brands and More Supportive Organizational Cultures’, IUP Journal of Brand Management, 19(3), p. 25-53. 


Agrawal, A. and Gandhi, A. (2022, November 9-11) Sustainability in Indian Fashion, A Systematic Review. Sustexmoda III International Congress on Sustainability in Textile and Fashion. São Paulo, Brazil.


Agrawal, A. (2022) 'Financial Value Creation by Micro Designer Fashion Enterprises by Using Brand Identity as a Strategic Resource, An Exploratory Study in The Indian Market', European Journal of Business and Management, 14(12), p. 46 - 60.


Agrawal, A. and Gandhi, A. (2021, March 24). Sustainable Supply Chain Management for Designer Fashion Enterprises in India, a Literature based review. International Online Conference Advances in Textiles, Fashion and Crafts ATFC - 2021. Jodhpur, Rajasthan, India.


Agrawal, A., Gandhi, A. & Mittar, S. (2019) 'Measuring the Impact of Feedback Richness, Perceived Appraisal Accuracy and Fairness on Employee Satisfaction and Motivation in a Performance Appraisal System of a Garment Manufacturing Export Firm in Delhi, National Capital Region, A Case Study', International Journal of Scientific Progress and Research, 63(1), p. 5 - 12.


Mittar, S. and Agrawal, A.(2016) ‘Human Resource in Fashion Retail – The Finer Humane Detail’, Images Yearbook - India Business of Fashion Report 2016, 13(1), p. 186-193. 


Agrawal, A. (2015) ‘Foundation, Growth and Evolution of the Fast Fashion Brand, Mango’, International Journal of Advance Research and Innovation, 3(3), p. 536-541. 


Agrawal, A.and Mittar, S. (2016) ‘Human Resource Management & Supply Chain Management, A Synergistic Amalgamation’, International Journal of Scientific Progress and Research, 20(3), p. 154-159. 


Agrawal, A. and Gandhi, A. (2014) ‘Liberalization of Textiles and Clothing Trade and Evolving Global and Indian Trade Scenario’, International Journal of Advance Research and Innovation, 2(4), p.755-762. 


Agrawal, A. and Gandhi, A. (2016) ‘Evolution of Indian Clothing Trade with The World & Various Trade Blocs and The Abolition of The Quota System’, International Journal of Scientific Progress and Research, 20(3), p. 143-153.


Agrawal, A. (2014) 'The Generic and Pejorative Aspects of Human Resource Management', International Conference of Advance Research and Innovation


Mittar, S., Saini, S. and Agrawal, A. (2014) ‘Human Resource Management Practices for Employee Retention in Apparel Export Houses in Delhi NCR’, Scottish Journal of Arts, Social Sciences and Scientific Studies, 17(2), p. 3-22. 

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