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Choose an international fashion retailer. 

1. In the context of changing trends in Macro and Micro Marketing environment critically analyze the retailer’s marketing strategy and give your recommendations. 

2. Study and critically analyze their existing merchandising strategy. Give your recommendations.


Submission: Written report 1500 words + 10 minute Presentation

Referencing system - Cite Them Right Harvard Referencing System

Marks: 10          


Review Date: 24th September 2019        

Submission Date: 3rd October 2019

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